Monday, 11 April 2011

Quickie: Clear hired horrible copywriters

Why do the celebrities (Christiano Ronaldo, Nicole from Pussy Cat Dolls and some others) in the Clear TVCs introduce themselves at the beginning of the commercial?


I mean don't we all know them and that's exactly why Clear paid millions to feature them?

Wednesday, 6 April 2011

Pandas with Dark Humour

The Egyptians had always been the kings of Arabian advertising. I was watching a TV channel called Cairo Cinema when i came across these dark humorous ads for Panda Cheese. I love these ads for a number of reasons:

1. It is not the typical "use our product, your life will be a blossoming paradise", instead it has a "USE OUR PRODUCT OR ELSE!" kinda tone! which is evident not only in the scenario but also in the tagline: "you don't say 'no' to it".

2. The panda is super CUTE.

3. The music is phenomenal! It really sounds out of place and context which makes the following event (you know, when the panda goes crazy) incredibly unpredictable.

4. There's very minimal talking. Enough with the 30% free extra and 77% of scientists said that and my family liked it because of this and that and call this number and visit our website, although we all know that no one will bother writing the number down anyway, but the client wants that AAAAARRGGHHH!

The new campaign is a great jump out of the lameness of their 2007 campaign. It was a very VERY cheesy cheese commercial.

Watch them here:

Panda in the office

Panda in the hospital

Panda in the supermarket

Panda in the kitchen

Their old lame ad

Let's copy a crappy scenario, for a change

A huge fuss had been made in the event of an Arab video cilp idea being copied form the West. Not that there is something new here, is there? *evil smile
Madeline Matar & director Fadi Haddad had been accused of stealing (it is beyong copying, it's STEALING) the idea & details of a video clip by a Russian band.
Fadi said on a TV interview that he had no idea about the Russian video clip and that he dealt with a "creative" company that gave him the story board, all he did was direct the cameras to copy the scenes from the story board. Madeline went on saying that her video clip was most probably been filmed first. She used a very lame allabi as she said that her Lebanese fashion designer had made her clothes in the video clip and they are not from a fashion brand, so she did not copy anyone. Well, you copied the clothes in the storyboard!!! She defends the director by saying that 90% of the video clips are inspired by other video clips, which to me, made matters worse.

I do believe them when they say they never saw the Russian video clip. I have two questions to ask, though:

1. Is the concept of the video clip THAT amazing to be executed by 2 not 1 but 2 directors from different parts of this world?

2. Since when did the job of a video clip director only entitles that he gets a ready made storyboard and just directs the cameras to copy every freakin detail? What happened to the days in which a director would sit with the artist and ask questions about their taste and their character and hear the song then come up with his own storyboard?

This is rediculous.
I really think the concept of the video clip is LAME and conceptless. It does not matter who did it first. Long were the days in which we had copied amazing ideas. Now we have MOVED FORWARD (sarcasm) and started to copy lame ideas for a change.

Madeline's video clip. She went on saying in a magazine that people made a huge fuss because they were jealous of her and she looked amazing & "sexy" or "motheera" in Arabic in the video clip. Well no, because you are a freakin puppet...couldn't you say something like: The video clip story has nothing to do with the lyrics? Or use better defense for the accusation (im saying "accusation" cuz I don't think she knew about the Russian video clip) than "my personal designer designed the clothes!"? And "everyone copies ideas!?"

Here's the Russian video clip.
I hate Russian Pop, really.

Tuesday, 5 April 2011

Chilli Disappointment

Two days ago i was at Hardee's, I decided to try the Chilli Lava...


'Juicy-looking, humongous, spicy and yummy' How could anyone resist it?


As small as a 5-dirham Mac cheeseburger, the Chilli Lava looks nothing similar to the one in the ad, NOTHING.

I thought this fast-food visual deception trick is old, turns out it's still trendy.

Monday, 4 April 2011

Website of the Week -

Here's to all you aspiring DJ's (and even to DJ's who are at its peek). This website is the youtube of tracks and remixes. I love how you can easily download tracks other users uploaded without even signing up!