17 Logos on a Lazy Day

Inspired by this post I found in logodesignlove.com I decided to share some of the brands I interact with at home, on a typical vacation day.

Quickie #1

Please STOP starting businesses with names that end with 'Aholic' and 'Liscious'. It was cool back in 2002.

Not anymore.

Fancy a Cup of Tea? Great Branding Practices

Kusmi Tea


Kusmi Tea enjoys an eye-catching colorful pattern and an exotic look and feel.

Lov Organic


Nothing has 'Organic' written all over it like a minimal design with soft tones.

Isst Organic

Minimal design and soft tones - check. Very refreshing, very organic.

Mallard

I am a sucker for icons, and vintage patterns.

Basanti

High end tea. Well, it looks pretty elegant. Using the color black is absolutely unconventional for tea branding.

Whittard of Chelsea

I'm not sure if a cup of tea would make me feel 'beautiful' but I like the 'mood' idea.

Al Wezzah Tea

Just kidding.

The Provocative Element ...Ooooh!

I think 'Agent Provocateur' is one of the wittiest brand names ever. The British lingerie, fragrance, swimwear and sunglasses got its name from the French expression for 'hidden police agents'. It was founded by Joseph Corré, the son of Vivienne Westwood, and his now ex-wife Serena Rees in 1994.

The reason why I really think the brand name is witty is because you can relate it to so many different things. Even if you don't know it was inspired by French hidden agents, the term 'provocative' or 'provocateur' describes perfectly what lingerie, perfumes and sunglasses are all about - especially those of the brand. Nothing kinky or trashy, just very sensual, seductive and enticing with a vintage feel.

And, of course, now that you know the link between the brand name and the French police agents, you can relate it to MYSTERY, ENTRAPMENT, SECRETS, HIDDEN SCHEMES - all things that can add another new level to sexual pleasure.